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专家服务>鹰目案例 > 元朗荣华投户外广告LED屏
元朗荣华投户外广告LED屏

元朗荣华投户外广告LED屏

元朗荣华 食品饮料 香港
佛山市,湛江市

元朗荣华依托在鹰目户外广告网的专业策划和高效执行下,将广告投放到广东省佛山市、湛江市等城市的多个重点商圈、重点交通路段的LED户外广告屏上,其震撼的投放引发了过往行人的高关注度。

11   浏览 2016-05-20
设计创意

鹰目投放

YUANLANGRONGHUAQIANWANGZULANZUODAIYANRENZHONGSUPINPAIBIAOSHI

威客电竞JINTIAN,YINRENGUANZHUDE《BENPAOBA,XIONGDI》DISIJIJIJIANGHUIGUI,BENPAOXIONGDIZUYOUJIANGHUOYUEDAODAZHONGDESHIXIANNEI,WEIGUANGDAGUANZHONGDAILAIGENGDUODEHUANXIAO。QIZHONGXIONGDIZUCHENGYUANWANGZULANPINGJIEQIQIANSANJI“JIANLOUWANG”DEGAOXIAOYANYISHOUHUOLEDALIANGDEFENSI,ERZHEIYEWEITADAILAILECHAODUODEGUANGGAODAIYANYAOQING。

XIANGGANGYUANLANGRONGHUAYUEBINGJIUSHIKANZHONGLEWANGZULANZHEIZHONGGAOXIAOHUOLIDEXINGXIANG,YU2015NIAN6YUEQIANYUEQICHENGWEIPINPAIXINGXIANGDAIYANREN,“CONGERJIETADEXINGXIANGYINGXIANGDAOGENGDUODENIANQINGXIAOFEIZHE,BANGZHUPINPAISUZAONIANQINGHUA、SHISHANGHUADEXINGXIANG,TONGSHIRANGXIAOFEIZHEJIASHEN'YUANLANGRONGHUA'DEBIAOSHIYINXIANG。”XIANGGANGRONGHUAJITUANDONGSHIZONGJINGLILIUPEILINGBIAOSHIDAO。

威客电竞YUANLANGRONGHUATOUHUWAIGUANGGAOLEDPING

借“捡漏王”塑造品牌年轻形象

威客电竞WANGZULANYINCHENGGONGCHUYANZHEJIANGWEISHIDE《BENPAOBA,XIONGDI》JIHUNANWEISHI《BAIBIANDAKAXIU》LIANGDANGZONGYIJIEMUBEIHENDUOGUANZHONGSHUZHI,BINGPINGJIEGAOXIAODEBIAOYANBEIHENDUORENKUAZANSHIKEYIJIEBANCENGZHIWEIHEZHOUXINGCHIDEXINYIDAIXIAOXING。DANDUIYURUCIGAODEPINGJIA,WANGZULANZIJIBIAOSHI,“HENEIXIEJUXINGXIANGBI,WOGENGYUANYIZUOYIGEPEIBANGUANZHONGCHENGZHANGBINGDAIJIGUANZHONGHUANXIAODEREN。”

“ZHEIZHONG‘PEIBAN’‘HUANLE’DEGERENXINGXIANGYUYUANLANGRONGHUAYUEBINGDEPINPAIXINGXIANGFEICHANGQIHE。”YUANLANGRONGHUASHICHANGTUIGUANGBUFUZERENBIAOSHIDAO,YUANLANGRONGHUAZUOWEIYIGEYIJINGFAZHAN66NIANDELAOPINPAI,TAPEIBANLEZHONGDUOXIAOFEIZHEYUJIARENPENGYOUDUGUOYIGEYOUYIGETUANYUANMEIMANDEZHONGQIUJIE,TONGSHIYEXIAOFEIZHEDAILAILEGENGDUODEHUANXIAOHEWENNUAN。

TONGSHISUIZHESHEHUIXIAOFEIZHUTIDEYUFANIANQINGHUA,LAOPINPAISUIRANWENNUAN,QUEHENNANHENIANQINGXIAOFEIZHECHANSHENGGENGDUODEGONGMING,ZAIJIASHANGLAIZIYUEBINGSHICHANGNEIGEZHONGXINPINPAIDECHONGJI,LAOPINPAISUZAOPINPAINIANQINGYINXIANGXIANDE“SHIZAIBIXING”,“SUOYIBENCIXUANZEWANGZULANZUOWEIPINPAIDAIYANREN,ZUIZHONGYAODESHITAYOUZHEPANGDADENIANQINGFENSIQUNTI,CONGERRANGYUANLANGRONGHUAYUGENGDUODENIANQINGSHOUZHONGCHANSHENGLIANXI,BINGSUZAOPINPAIDENIANQINGXINGXIANG。”GAIWEIFUZERENJINYIBUBIAOSHI。

RONGHUAYUEBINGHUWAIGUANGGAOTOUFANG

威客电竞ERWEILEJINYIBUKUODAWANGZULANBENCIDAIYANDEYINGXIANGLI,YUANLANGRONGHUAYITUOZAIYINGMUHUWAIGUANGGAOWANGDEZHUANYECEHUAHEGAOXIAOZHIXINGXIA,JIANGGUANGGAOTOUFANGDAOGUANGDONGSHENGFOSHANSHI、ZHANJIANGSHIDENGCHENGSHIDEDUOGEZHONGDIANSHANGQUAN、ZHONGDIANJIAOTONGLUDUANDELEDHUWAIGUANGGAOPINGSHANG,QIZHENHANDETOUFANGYINFALEGUOWANGXINGRENDEGAOGUANZHUDU。

DUIYUBENCIGUANGGAOTOUFANGDECEHUA,YINGMUWANGSHICHANGYINGXIAOZHONGXINFUZERENFENXIBIAOSHIDAO,“LEDHUWAIGUANGGAOPINGDEJUYOUQIANGLIEDESHIJUECHONGJILI,NENGGOURANGDANGHONG‘JIANLOUWANG’DEDAIYANGUANGGAODIYISHIJIANXIYINSHOUZHONGDEYANQIU,TONGSHIMEITIDEHAODIANWEINENGGOUBAOZHENGRENLIULIANGHEKELIULIANG,CONGERRANGPINPAIXUANCHUANQUDESHIBANGONGBEIDEXIAOGUO,ZAITISHENGPINPAIZHIMINGDUDETONGSHI,SUZAOPINPAIZAISHOUZHONGXINZHONGDEXINYINXIANG。”

YUANLANGRONGHUATOUHUWAIGUANGGAOLEDPING

强化“元朗荣华”的品牌标识

威客电竞BENCIYAOQINGWANGZULANZUOWEIPINPAIXINXINGXIANGDAIYANREN,CHULESUZAOPINPAINIANQINGXINGXIANGDEXUQIUWAI,YUANLANGRONGHUAZUIZHUYAODEMUDEJIUSHIQIANGHUA“YUANLANGRONGHUA”BIAOSHI。

JULEJIE,GUOQUZAIXIANGGANGGUANGZHOUDENGDI,“RONGHUAYUEBING”FENBIECHANZIXIANGGANGRONGHUAHEGUANGZHOUSHUNDERONGHUALIANGGECHANGJIA,LIANGCHANGJIACENGYIN“RONGHUA”SHANGBIAOXIANGZHENGSHIJINIAN,DANZUIZHONGYINXIANGGANGRONGHUAMEIYOUZAIDALUJINXINGSHANGBIAOZHUCE,SUOYIYIJINGSHIQULEGAISHANGBIAODESHIYONGQUAN。

TONGSHI,YECENGYINLIANGJIAYUEBINGMINGCHENGYIYANGJIBAOZHUANGGUOYUXIANGXIANG,RANGHENDUOXIANGYAOGOUMAIXIANGGANGRONGHUADEXIAOFEIZHEMAIHUIJIAQUEFAXIANMAICUOLE。GOUMAIRONGHUAYUEBINGDEYANGXIAOJIEJIUCENGBIAOSHI:“BENXIANGMAIXIANGGANGCHANDERONGHUAYUEBING,DANSHIMAIHUIJIACAIFAXIANSHIGUANGZHOUCHANDE。”LEISIZHEIYANGDE“WULONG”SHIJIANJINGCHANGFASHENG。

威客电竞“SUOYIWEILEZHENZHENGJIESHUZHEICHANGSHANGBIAOZHIZHENG,BINGRANGXIAOFEIZHEMAIDAOZHENGBANYUEBING,GONGSIXIWANGTONGGUOYAOQINGWANGZULANWEIYUANLANGRONGHUAYUEBINGDAIYANHOU,XIAOFEIZHENENGGOUQINGXIDIJIANGYUANLANGRONGHUAYUBINGYUSHIMIANSHANGDE‘RONGHUAYUEBING’JINXINGQUFEN。”RONGHUAJIXIANGGUANFUZERENSHUODAO,“CONGERRANGXIAOFEIZHEZHONGXINGOUJIANLAOPAIXIANGGANGRONGHUAYUEBINGDEPINPAIBIAOSHIYINXIANG。”(WEN/WANGMINGYUE)


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